Science fiction is the first testing ground for the future of technology, the place where we explore what different advances could mean moving forward for the human condition.
With convincing proof points able to minimize consumers adoptions barriers, and a slew of innovations are bringing the driverless cars of tomorrow to life.
Sometimes the best way to explain a complicated proposition is not by explaining it, but by being transparent about its complexity.
When email emerged, imagine all the work that went into educating people about what it actually was. The ad didn’t promise “joy” or “empowerment”. Through a concise description of what it is, people were meant to take away how it would help them.
Today, the line between technology and living is so blurred that you can innovate technology without actually playing with a motherboard or writing code. Retro artifacts mashed with modern trends has become a new way to design and imagine new products.