The Alchemist Logo

Truth

Consumer Empathy

We conduct immersive qualitative and unconventional quantitative research that digs deep to understand people’s values, beliefs and unmet needs.

e.g.
Iceberg Study
In-Home and Digital Ethnography
Speed-Dating

Cultural Exploration

We go out into the world, examining category dynamics and identifying cultural movements that influence attitudes, shape behavior and signal opportunity.

e.g.
Inspiration Safari
Landscape Audit
Expert Exchange

Corporate Immersion

We examine the inner-workings of a company, immersing ourselves in its people, processes, and economics in order to understand its unique assets and challenges.

e.g.
Stakeholder Sessions
Commercial Analysis
Company Physical
Technical Immersion

 

Innovation Across Borders

Scientifically Speaking Your shoes are on time.

Scientifically Speaking, Your Shoes Are Untied

First-World Paint Problems