If you’re a regular reader of Wired Magazine, then you may have come across Jonathon Keats’ ‘Jargon Watch’ column. As stellar a job as he does, he can’t cover every new word that gets added to the social lexicon, and in today’s always-evolving digital landscape, creating new words is the norm. That being the case, we’ve been having fun noting down some of the interesting turns of phrase we’ve seen and heard recently. Some old and some more new, we’ve rounded up a collection of words that have wiggled their way into our collective vocabulary. From ‘phygital’ to ‘microdosing,’ these are some of the words we’ve got our eyes and ears on in 2017.
Using the sub-perceptual amount of a drug, below its threshold dose, which is the minimum dose of a drug that will produce a noticeable degree of any given effect.
Credit: The Third Wave, and Ayelet Waldman
Individuals eating according to the unpredictable rhythms of climate change and agricultural spontaneity.
Credit: Stylus Life
Also known as, Party Workouts (NYT); nightlife-inspired fitness classes that incorporate club-scene elements into group workouts.
Credit: Stylus, Blended Lifestyles Report
A blending of business-oriented trips with personal time. For instance, an account manager may be sent to Paris for a client meeting and decide to extend the trip over the weekend to shop the Champs-Élysées.
Also known as, head mounted display; A set of goggles or a helmet with tiny monitors in front of each eye to generate images seen by the wearer as three-dimensional. Often the HMD is combined with a head tracker so that the images displayed in the HMD change as the head moves.
Credit: Freefly VR
A virtual-reality space in which users can interact with a computer-generated environment and other users; Forbes defines it as a “collective virtual reality.”
A blending of physical and digital to create and ecosystem between the brand and consumer across the two worlds, allowing marketing campaigns to exist effortlessly between both the physical/real and digital/virtual worlds.
Credit: Johan Rizki on Quora
Guilt Rank n.
To give a movie, song, or TV show a higher review than you think it deserves, because you want to appear sympathetic to its theme.
Credit: David Klein
Social Credit Score n.
A trustworthiness rating where a numerical score is assigned to citizen based on spending habits, social activities, and criminal records.
Credit: Wired Magazine
Just Walk Out Tech n.
An Amazon technology, being used in new stores, that automatically detects when products are taken from or returned to the shelves and keeps track in a virtual cart. Customers are invited to leave when ready, without checking out, and are charged and sent a receipt after.
Relating to or denoting circumstances in which objective facts are less important in shaping public opinion than emotional or personal beliefs.
Credit: Oxford Dictionary Word of the Year
Using social media sites such as Twitter to manage foreign relations and conduct diplomatic discussions publicly.
Credit: Urban Dictionary
Reality-Based Community n.
An informal term used to refer to people who base their opinions more on observation than on ideology or doctrine.
The belief that difference in identity (e.g. race, sexuality, religion) is not a barrier to relatability, but is instead a normal, and expected part of everyday life.
Perception Management n.
To convey and/or deny selected information and indicators to audiences to influence their emotions, motives, and objective reasoning.
Credit: Apparently the US Department of Defense
Failure Mapping n.
Similar to journey-mapping, failure-mapping is a tool to better understand, anticipate, and model non-ideal scenarios, allowing for better handling of incorrect usage of products and services.
Credit: Collaborative Consumption
Post-Diversity Marketing n.
A shift in marketing strategy, focused on targeting millennials, in which differences in identity are celebrated and the full spectrum of experience is embraced, not homogenized.
Credit: Stylus Life
Beauty Boy n.
An expanding community of male-identified digital stars who showcase their makeup and beauty expertise on themselves.
Credit: Marie Claire
People who will follow you on Instagram. But once you follow them, they instantly unfollow you. In most cases this is done to keep their follower/following ratio in balance.
Credit: Urban Dictionary
A non-binary gender identity that falls under the genderqueer or transgender umbrellas. There is no one definition of Neutrois, since each person that self-identifies as such experiences their gender differently.
Credit: H.A. Burnham
Refers to sexual attraction to non-binary identified individuals or those who do not identify as cisgender. This does not generally describe an attraction to specific genitalia or birth assignments but rather is an inclusive term.
Genderless Kei n.
“Kei” means “style.” The phrase became popular in the Japanese media after several top Genderless models appeared in the Tokyo Girls Collection 2015 Autumn/Winter fashion show. This new style tribe has been gaining popularity on the street – and social media – ever since.
Don’t worry, we’re not just gonna drop all these new words and ghost* you. The new year is still relatively young so, not to humblebrag*, we’re sure we’ll find plenty of new words to add to this listicle* in the weeks and months ahead. Try not to throw shade* or side-eye* us so hard you detach a retina if we add some seemingly obvious terms like NSFW* or photobomb*. That’d be weak sauce*.
*This cringeworthy conclusion brought to you by the 2017 Merriam-Webster Dictionary.