How do you create a brand and product portfolio that differentiates itself in the highly competitive premium headphone marketplace?
With access to music at an all-time high, consumers are graduating from the standard headphones that come with their mobile devices and buying more and more expensive headphones than ever before. Many of the more “premium” options available on the market today are still made with low quality materials and are tuned to a substandard level. With sound quality quickly growing in importance, there were no players bridging quality sound with quality design.
We helped build the brand and product strategy in partnership with the founder and partner agencies. Our goal was to seize a clear place in the market, identify the potential target, and build a product experience whose form and function served this market.